Published by nickt August 4th, 2008
in Uncategorized.
We get so used to the conventional ways in which sites are constructed that we get caught up in what is expected sometimes. Â But every now and again someone comes along and creates something different, something that uses the medium in the way it should be used.
girleffect.org is a great example of how a charity site could look. Like all charity sites they need to convey their story in an emotional and compelling manner, most fail at this first hurdle but girleffect.org manages to captivate the viewer from the very start.
It is also a good example of how a site can be made to be distributed and shared
Nike are behind the initiative which just shows that every sector can learn from the big consumer brands experiences with digital; it tend to be those brands that are at the cutting edge.
Published by nickt March 3rd, 2008
in Social Media, Mobile and Convergence.
Phone technology and innovation has long been dictated by the large telcos - but what happens when you approach traditional phone technology in a Web 2.0 manner? You end up with Ribbit
Its the next generation phone platform that brings together the mobile phone and the wide variety of other communication devices that have become integral to our daily lives - Facebook, MSN, Twitter, Skype, in fact pretty much anything as in true web 2.0 fashion the site is built on a open source platform allowing developers full access to its functionality and the opportunity to innovate further.
Imagine your mobile phone ringing, but you’ve left it in the car, so you answer it from your facebook profile instead. As you pick up the the call, you select caller id, which rather than just letting you know who is calling, feeds you their current facebook status, twitter messages, myspace blogs in fact every detail you have about that person!
