Published by shaunb July 9th, 2008
in Australia, Video and Advertising.
The Clemenger Group wants the very best students knocking down its door. To do this theÂ
Seven Brains graduate program came to life. The brain collector who lives deep in the bowels of the Clemenger building is on an obsessive search for the 7 best student brains to fill the 7 graduate spots for 2009. The website just recently launched is based around opening titles of a film. The navigation of the site is scattered throughout the video with rollover hot- spots giving the site a stark eery feeling to fit in with the overall idea of the brain collector.
Published by shaunb April 30th, 2008
in Australia, NetX and Advertising.
For the launch of Premium Economy, Virgin Atlantic have decided to do something different and offer punters the chance to win a real title. But first they have to take a ‘poshness’ test at www.getusedtofeelingposh.com.au
Whilst online, users can also explore the new Premium Economy cabin and all it has to offer. To drive traffic to the site, NetX developed a big offline campaign, ‘poshing up’ Martin Place rail station and turning it into ‘Martin Palace’. Practically every poster site, along with floor and escalator media in the station has been usurped by Virgin Atlantic. And cabin crew handed out samples of a new fragrance, Le Cuir - the scent of real leather (seats).
With the promotion running throughout May, it won’t be long before we discover who will be the first Baron of Bondi. Or Marquis of Malvern.
A collaborative effort between our friends at One Green Bean and Mitchells and NetX.
Published by shaunb April 30th, 2008
in Australia, NetX and Advertising.
Forget Big Brother 08. Check out Big Chicken 08. A twisted version of the original with chooks replacing the err, adults (?) Eight Chickens. One Hen House. Only one winner will make it through to the flame grill. A gripping six part serial for Nando’s. Get online and get addicted. Find out which chook will be Australia’s favourite fowl. And whether there will be any turkey slapping. Vote for the bird that takes your fancy here: www.bigchicken.com.au
