Cobrandit interviewed some recent Forrestor conference attendees about topics like content distribution, social media, video and other types of online engagement techniques. And as David Armano points out, this widget itself is an example of how content owners should be considering distribution - set your content free!
Archive for the 'Blogs' Category
Interviews from the Forrester Consumer Forum - free content in a widget
Published by October 29th, 2007 in Social Media, Blogs, Video and Consumer Generated. 0 CommentsConversation Architecture
Published by March 22nd, 2007 in Social Media, Blogs and Consumer Generated. 0 CommentsDavid Armano, an avid blogger from Digitas, is about to speak at Sobcon on the topic of ‘Designing Conversations’. Much of his presentation will probably focus on blogging (eg. ‘How you can get noticed by mainstream media and other influencers’). But formulating conversations between brands and consumers is something we here at NetX.. er converse about a lot. The notion of Conversation Architecture attempts to put a framework around what might seem a little intangible at first. It’s delicate though. You can’t script a conversation, but you also can’t just sit back and hope it happens.
Valeria Maltoni digs deeper in the whole thing and David’s slides (in beta) are here. This is one my faves of his:
