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	<title>St Edmonds Lab</title>
	<link>http://lab.netx.com.au</link>
	<description>perspectives and analysis of emerging digital channels</description>
	<pubDate>Wed, 25 Nov 2009 04:23:20 +0000</pubDate>
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		<title>Thinking outside the channel</title>
		<link>http://lab.netx.com.au/?p=110</link>
		<comments>http://lab.netx.com.au/?p=110#comments</comments>
		<pubDate>Thu, 18 Sep 2008 00:48:52 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Convergence]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Strategy]]></category>
<category>Advertising</category><category>Convergence</category><category>Social Media</category><category>Strategy</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=110</guid>
		<description><![CDATA[Weâ€™ve recently been involved in a lot of work across the entire building (with BBDO, Proximity and NetX all involved), that have been great ideas for our clients that arenâ€™t just about focusing on specific or traditional channels. The result is great ideas for our clients that werenâ€™t born out of channel-driven thinking, but rather [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=110</wfw:commentRss>
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		<title>Ubiquity</title>
		<link>http://lab.netx.com.au/?p=109</link>
		<comments>http://lab.netx.com.au/?p=109#comments</comments>
		<pubDate>Tue, 26 Aug 2008 22:15:47 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Convergence]]></category>

		<category><![CDATA[Consumer Generated]]></category>

		<category><![CDATA[Strategy]]></category>
<category>Consumer Generated</category><category>Convergence</category><category>Social Media</category><category>Strategy</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=109</guid>
		<description><![CDATA[In the wonderful world of web2.0 (or in this case 3.0 is the buzzword of choice) most product names are completely stupid, and usually involve dropping a vowel. But today Mozilla (the people behind Firefox) announced Ubiquity. What&#8217;s great is it does exactly what it&#8217;s name says.
From here:
Youâ€™re writing an email to invite a friend [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=109</wfw:commentRss>
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		<title>Scorched.tv - Australian TV goes social</title>
		<link>http://lab.netx.com.au/?p=107</link>
		<comments>http://lab.netx.com.au/?p=107#comments</comments>
		<pubDate>Tue, 26 Aug 2008 06:22:41 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>
<category>Uncategorized</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=107</guid>
		<description><![CDATA[
Scorched.tv is a new &#8217;social media television series&#8217; being produced by Channel 9. It&#8217;s a story based in 2012, when Australia has run out of water and evidently a great disaster is looming. The site features video bits, character blogs, and the climax of the whole thing is a 90-minute show on Channel 9 later [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=107</wfw:commentRss>
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		<item>
		<title>How to tell a charity story online&#8230;</title>
		<link>http://lab.netx.com.au/?p=106</link>
		<comments>http://lab.netx.com.au/?p=106#comments</comments>
		<pubDate>Sun, 03 Aug 2008 23:19:59 +0000</pubDate>
		<dc:creator>nickt</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>
<category>Uncategorized</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=106</guid>
		<description><![CDATA[


We get so used to the conventional ways in which sites are constructed that we get caught up in what is expected sometimes. Â But every now and again someone comes along and creates something different, something that uses the medium in the way it should be used.
girleffect.org is a great example of how a charity [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=106</wfw:commentRss>
		</item>
		<item>
		<title>Customised NYT</title>
		<link>http://lab.netx.com.au/?p=103</link>
		<comments>http://lab.netx.com.au/?p=103#comments</comments>
		<pubDate>Thu, 24 Jul 2008 02:17:06 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Consumer Generated]]></category>

		<category><![CDATA[Strategy]]></category>
<category>Advertising</category><category>Consumer Generated</category><category>Strategy</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=103</guid>
		<description><![CDATA[
The New York Times have partnered up with Linkedin to offer people a more personalised front page of the paper&#8217;s website. Stories are presented based on your industry and network, and you even have the ability to easily send stories to anyone in your linkedin network. Very cool, and things like this and Facebook&#8217;s latest [...]]]></description>
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		<title>Google Lively</title>
		<link>http://lab.netx.com.au/?p=100</link>
		<comments>http://lab.netx.com.au/?p=100#comments</comments>
		<pubDate>Wed, 09 Jul 2008 02:05:43 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[Convergence]]></category>

		<category><![CDATA[Holden Mulgrave]]></category>

		<category><![CDATA[Experiential]]></category>

		<category><![CDATA[ARGs]]></category>

		<category><![CDATA[Second Life]]></category>
<category>ARGs</category><category>Convergence</category><category>Experiential</category><category>Gaming</category><category>Holden Mulgrave</category><category>Second Life</category><category>Social Media</category><category>Virtual Worlds</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=100</guid>
		<description><![CDATA[Google launched Lively today, which is basically their effort at Second Life. But it might not be all nerds and emos like Second Life, it actually looks moderately cool. It runs in a browser (doesn&#8217;t need any software download), and Google already have about 40 million users using Gmail, which includes Gtalk, which is now [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=100</wfw:commentRss>
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		<item>
		<title>Seven Brains</title>
		<link>http://lab.netx.com.au/?p=102</link>
		<comments>http://lab.netx.com.au/?p=102#comments</comments>
		<pubDate>Tue, 08 Jul 2008 23:06:57 +0000</pubDate>
		<dc:creator>shaunb</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Advertising]]></category>
<category>Advertising</category><category>Australia</category><category>Video</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=102</guid>
		<description><![CDATA[The Clemenger Group wants the very best students knocking down its door. To do this theÂ  
Seven Brains graduate program came to life. The brain collector who lives deep in the bowels of the Clemenger building is on an obsessive search for the 7 best student brains to fill the 7 graduate spots for 2009. [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=102</wfw:commentRss>
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		<item>
		<title>The PubCamp Report.</title>
		<link>http://lab.netx.com.au/?p=99</link>
		<comments>http://lab.netx.com.au/?p=99#comments</comments>
		<pubDate>Thu, 19 Jun 2008 06:01:17 +0000</pubDate>
		<dc:creator>nichodges</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Consumer Generated]]></category>

		<category><![CDATA[Strategy]]></category>
<category>Australia</category><category>Consumer Generated</category><category>Social Media</category><category>Strategy</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=99</guid>
		<description><![CDATA[Tubby and I went to PubCamp yesterday arvo. Contrary to popular belief and rumours floating around the agency, this doesn&#8217;t involve camping out at a pub. PubCamp is an offshoot of BarCamp (which in turn is an offshoot of FooCamp), and is:
A Conference and Unconference&#8221; &#8212; a free event about the future of media on [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=99</wfw:commentRss>
		</item>
		<item>
		<title>Get used to feeling posh.</title>
		<link>http://lab.netx.com.au/?p=95</link>
		<comments>http://lab.netx.com.au/?p=95#comments</comments>
		<pubDate>Wed, 30 Apr 2008 07:03:31 +0000</pubDate>
		<dc:creator>shaunb</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[NetX]]></category>

		<category><![CDATA[Advertising]]></category>
<category>Advertising</category><category>advertising campaigns</category><category>Australia</category><category>netx</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=95</guid>
		<description><![CDATA[
For the launch of Premium Economy, Virgin Atlantic have decided to do something different  and  offer punters the chance to win a real title. But first they have to take a &#8216;poshness&#8217; test at www.getusedtofeelingposh.com.au
Whilst online, users can also explore the new Premium Economy cabin and all it has to offer. To drive [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=95</wfw:commentRss>
		</item>
		<item>
		<title>Big Chicken 08</title>
		<link>http://lab.netx.com.au/?p=94</link>
		<comments>http://lab.netx.com.au/?p=94#comments</comments>
		<pubDate>Wed, 30 Apr 2008 06:52:38 +0000</pubDate>
		<dc:creator>shaunb</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[NetX]]></category>

		<category><![CDATA[Advertising]]></category>
<category>Advertising</category><category>Australia</category><category>netx</category>
		<guid isPermaLink="false">http://lab.netx.com.au/?p=94</guid>
		<description><![CDATA[
Forget Big Brother 08. Check out Big Chicken 08. A twisted version of the original with chooks replacing the err, adults (?) Eight Chickens. One Hen House. Only one winner will make it through to the flame grill.  A gripping six part serial for Nando&#8217;s.  Get online and get addicted. Find out which [...]]]></description>
		<wfw:commentRss>http://lab.netx.com.au/?feed=rss2&amp;p=94</wfw:commentRss>
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