perspectives and analysis of emerging digital channels
The New York Times have partnered up with Linkedin to offer people a more personalised front page of the paper’s website. Stories are presented based on your industry and network, and you even have the ability to easily send stories to anyone in your linkedin network. Very cool, and things like this and Facebook’s latest plans for world domination mean that advertising is just getting more and more and more personalised and personal. NYT/Linkedin detail is covered here in detail.
Google launched Lively today, which is basically their effort at Second Life. But it might not be all nerds and emos like Second Life, it actually looks moderately cool. It runs in a browser (doesn’t need any software download), and Google already have about 40 million users using Gmail, which includes Gtalk, which is now part of Lively.
Users can create their own avatars (which are also more comic-book like than Second Life), and then create rooms where they can meet their friends. There’s not one big world where everyone is like in Second Life, but apparently that’s on the way.
Google didn’t just launch this so people could see avatars of the friends they’re talking to, if it does take off it will be a massive advertising platform, and it will be completely controlled by Google (which everyone said about Second Life too, but that’s still just nerds and emos).
The Clemenger Group wants the very best students knocking down its door. To do this theÂ
Seven Brains graduate program came to life. The brain collector who lives deep in the bowels of the Clemenger building is on an obsessive search for the 7 best student brains to fill the 7 graduate spots for 2009. The website just recently launched is based around opening titles of a film. The navigation of the site is scattered throughout the video with rollover hot- spots giving the site a stark eery feeling to fit in with the overall idea of the brain collector.
