Scorched.tv is a new ’social media television series’ being produced by Channel 9. It’s a story based in 2012, when Australia has run out of water and evidently a great disaster is looming. The site features video bits, character blogs, and the climax of the whole thing is a 90-minute show on Channel 9 later in the year.
Sounds like a moderately good idea, however the only problem I can see is that there’s nothing social about it. The few comments on the characters blogs are just confused people, and the way users submit content is by emailing their ideas to the writers. Oh and there’s no rss feeds for new videos, but you can subscribe by email.
So it misses the mark in the social sense, but it’s a good first time effort, generating mostly positive talk.