In the wonderful world of web2.0 (or in this case 3.0 is the buzzword of choice) most product names are completely stupid, and usually involve dropping a vowel. But today Mozilla (the people behind Firefox) announced Ubiquity. What’s great is it does exactly what it’s name says.
Youâ€™re writing an email to invite a friend to meet at a local San Francisco restaurant that neither of you has been to. Youâ€™d like to include a map. Today, this involves the disjointed tasks of message composition on a web-mail service, mapping the address on a map site, searching for reviews on the restaurant on a search engine, and finally copying all links into the message being composed. This familiar sequence is an awful lot of clicking, typing, searching, copying, and pasting in order to do a very simple task. And you havenâ€™t even really sent a map or useful reviewsâ€”only links to them.
Today weâ€™re announcing the launch of Ubiquity, a Mozilla Labs experiment into connecting the Web with language in an attempt to find new user interfaces that could make it possible for everyone to do common Web tasks more quickly and easily.
While this might seem ultra geeky, what it does show is how the web is developing and how people actually want to use the pipes. It’s not just about people visiting your site anymore, it’s giving them the tools to do whatever they want, wherever they want. Something that should be a part of any digital idea we do.