This is the repository of the previously published perspectives from St Edmonds Lab covering various themes in emerging digital media. Feel free to download and distribute at will (but of course, not alter). If you’d like to strike up a conversation about any of the below, please make contact.
“Fair Game for Advertisers”
November 20, 2007
By David King
With the gaming industry going gang-busters, how do brands plug in without turning people off? Take a closer look at how advertising and video games are getting to know each other better.
Download now (.pdf)
“A Second Life for Brands”
March 19, 2007
By David King
Virtual worlds, such as Second Life, have been called the future of the web by some, and a complete waste of time by others. In our intial report, we take a look at what’s in it for brands. With major worldwide companies like Vodafone, Reuters and General Motors, and locals such as Telstra and the ABC making an appearance, it’s time to take note and dig a little deeper.
Download now (.pdf)
